Hourde-Shulman is a street style influencer who explores street fashion and provides insight into what street style looks like. She belongs to Ontario Canada. She promotes street fashion that is Fashion, which is regarded as having originated from streetwear rather than design studios, is called street fashion. Streetwear is typically connected to youth culture and is especially prevalent in large urban areas. The New York Times and Elle, among others, frequently publish candid images of people wearing fashionable, urban attire. At any given time, Japanese street fashion supports numerous concurrent, highly varied fashion movements. Street fashion trends are frequently appropriated by mainstream fashion as an influence. Street fashion is becoming more and more popular today. The majority of significant youth subcultures have a street fashion component. Everywhere in the world, there are several street styles.
Hourde believes that Rather than concentrating only on the most recent fashion trends, the “street” approach to style and fashion sometimes emphasises individualism. People use street style techniques to display their many, negotiated identities as well as subcultural and intersecting fashions or trends. This is a performance in and of itself since it offers a setting for the investigation of identities through the act of dressing. For The New York Times, Bill Cunningham highlighted street style as an insightful record of common people’s attire. Additionally, he said that if you pay attention, the streets may reveal a lot about fashion and people. He believes that the best fashion display is constantly taking place on the streets.
Houde’s immensely addictive, instantaneous, and viral fashion aspect has transformed many aspects of the production and consumption of fashion. Her quickness is another factor that ties it to the word consumerism. She criticises the notion of “rapid fashion” in reference to the buying and wearing of clothing since it hides the complexity of practice given how fashions vary over time. Every statement made by Hourde on Instagram, Twitter, or blogs is authentic and original. She was capable of gaining the audience’s trust as a result. While maintaining complete transparency, Hourde’s material does not convey the sense that it is a paid advertisement. Her posts are replete with her enthusiasm for and loyalty to the company.
Hourde believes that personal stories are more engaging and believable than fictional ones, hence her stories are motivated by her own experiences with the company. And personal stories are more reliable than official product reviews. She is very active on social media. She has substantial followings on Instagram, Twitter, and Pinterest under her own name in addition to the yourgirlmax accounts. She makes use of these accounts to showcase and advocate for the most up-to-date fashion trends. She believes that It’s not difficult to become a social media fashion icon, but it also takes a lot of perseverance, imagination, passion, and energy. In the age of information noise, it can be challenging to win people over, grab their attention, and get them to pay close attention to what you have to say and she beautifully managed to do so.
