A makeup and beauty influencer, Meriem Guessous, The lifestyle and beauty site www.mimisignature.com was founded by her. She writes the articles and interviews, takes the images, and shoots and edits the videos, in addition to producing the diaries. She started the site www.mimisignature.com after gaining 10 years of experience in communication and audiovisual, including 5 years in internal communication and HR. She enjoys utilising her communication skills, web community management skills, and writing on her beauty and lifestyle blog. She is also a certified yoga and meditation instructor. Her certifications include Pédayoga, Hatha yoga 200 hours, and yoga adapted for seniors from Yoga Tout. She is driven, inquisitive, creative, and selfless; problems don’t discourage her; instead, they inspire her to rise to new heights.
Meriem also manages the social media platforms connected to this blog. She formerly held positions as a communication officer, editor, and community manager, where she was in charge of the Laval University Faculty of Administrative Sciences’ (FSA U Laval) website and social media presence. She performs a service function by offering guidance on the creation, distribution, and administration of information on the internet and through social media. She received a Bachelor of Arts (BA), Public Relations, Advertising, and Applied Communication from the University of Laval, as well as a Brevet of Higher Education (BTS), International Commerce. BTS International Trade Notre Dame de Sion Senior Report from Paris’s Notre Dame de Sion
She formerly held the position of Audio-Visual Project Manager, where she was tasked with overseeing and monitoring television and documentary productions. pursuing opportunities with several foreign and Moroccan television stations realisation and monitoring of each program’s requirements for scheduling filming crews and post-production monitoring. She launched and implemented various projects’ publicity campaigns along with press relations surveillance. Meriem earlier worked as a Communication Project Manager at BNP Paribas, where she was engaged in implementing and supporting the HR communication strategy within the communication division of the BMCI-BNP Paribas group in Casablanca, Morocco. Meriem has mastered the fields of creating, writing, and overseeing the design of the internal media for BMCI; assistance with change management and cross-functional project support; controlling and managing the intranet, and creating, carrying out, and managing internal and HR events.
She is the owner of the cosmetics company It Cosmetics, where she sells a variety of cosmetics like lipsticks, foundations, and Kajal in various strengths and sizes. Mimi’s trademark is a blog and YouTube channel dedicated to beauty, lifestyle, and well-being, where she shares all of her advice and learnings from her travels with you. Every Wednesday and Sunday, her newest videos are available for viewing. Meriem Believes that Any influencer would benefit from having a specialty since it makes it simpler to create high-quality material that is relevant to the niche. If you want to concentrate on one aspect of beauty in particular, then follow this advice. Unfortunately, there are too many beauty influencers in the market. While some of them are making excellent livings, others are finding it difficult to succeed. The most prosperous beauty influencers are the ones with the most original ideas. Meriem has distinctive material that both fans and cosmetics companies find irresistible. She has managed to make her posts distinctive from all others. She distinguishes herself from her rivals and wins the competition.
