Ademola Ogundele is a well-known Nigerian blogger, Writer, businessman, founder, and CEO of one of the top music websites in Nigeria Notjustok.com. Notjustok.com is a 24-hour music website launched in 2006. It started basically as a lifestyle website. However, in 2007-2008 Ademola discovered there was a market for Nigerian music online. He’s aim for creating Notjustok.com was to expose remarkable music from Nigeria on the internet. Initially, when notjustok.com started as a lifestyle and music website they hardly see much engagement. Nigerian artists back then were not inclined to sell their music online and this affected the business, as time went on, between 2007_2008 artists started selling their music online Ademola could see the changes gradually.
What changed notjustok.com into a full music website was when Nelson Mandela had his 90th anniversary it was initially a personal music blog until he decided to turn it into a music website after he posted a music clip of 9ice performing at Nelson’s 90th-anniversary concert in south Africa he put it on his website and YouTube and boom he started getting nice feedback and he realised that there’s a market for Nigerian music online. Notjustok.com has won so many remarkable awards like the City people music award for the music website of the year 2011,2012,2013 and 2014, the 2013 Nigeria entertainment awards 2013, Black weblog award 2014. The music website was voted No.1 for promoting Nigerian music in 2010 and 2011. Notjustok.com has grown to be one of the most visited music websites in Nigeria.
According to the Alexa website ranking, Notjusok.com has a Global ranking of 10,874 and ranks as the 131st most visited website in Nigeria. It has over 1.2 million viewers per month, from over 180 countries. Notjustok.com is committed to exposing and sharing the conversations that define the African youth. Notjustok.com covers music news, and Afro beats pop culture, to provide afro beats, lovers, with amazing content to consume. Notjustok.com is remarkable for exposing and promoting upcoming talented artists by enabling them to upload their songs to the public through an online platform known as ‘mynotjustok’ which was launched on August 25, 2014.
African musician like Neza from Congo has been discovered and signed under notjustok.com this platform has contributed immensely to the sales of some prominent music albums like a superstar by Wizkid, the W experience by Banky W, C.E.O by Da Grin and M.I.2 by M.I, and many others. Notjustok.com primarily gets its revenue from advertising with brands. They also generate income by selling albums on the site and the revenue will be between the company and the artist.
