The pseudonym “E-commerce Wife” gained popularity. Audrey’s real name is Kong Yiti, and she is the wife of an e-commerce businessman. Thousands of people like her Instagram posts, and she constantly interacts with fans.
Kong Yiti, also known as Audrey or EcWife, was a marketing agent who worked in traditional media, public relations, and government agencies. Before launching his business, she studied education technology and graphic communication at universities and research institutes and took part in digital education and training. Following graduation, he worked in newspapers (news), television programs, public relations firms, and advertising. She also uses her knowledge and experience to start a business and work as a freelancer. Audrey is now not only an expert in Instagram management but also the CEO of a women’s clothing company.
Audrey quickly gained many Instagram followers and achieved remarkable results, further expanding the company’s internal training, lectures, and other work. It is also well known in current e-commerce and online marketing circles due to its impressive performance in online marketing.
“E-Commerce Wife Community Fans Thinking,” a reference book, was squeezed into the annual top 100 bestseller list in December 2020 with the slogan of one-month fans from zero to ten thousand. This is the author’s debut novel.
Audrey’s fame soared after the book was published and commercial collaboration occurred.
Audrey seizes every opportunity to be at the top of the ever-changing community operations. Audrey is the first to share any updated information with fans who follow the e-commerce wife Instagram account: @ec.wife.
Instagram is one of the most popular social media platforms among today’s generation. Audrey mentioned that before using Instagram, he published research on the platform Medium and other social marketing themes and management skills. Use it as a medium to communicate directly with the audience. She began writing articles on Medium, sharing her knowledge of e-commerce and community management. Later, he transitioned to operating IG and shared his knowledge of social media management and platform functions in his personal IG account.
Audrey unexpectedly gained tens of thousands of followers in less than a month after switching platforms, and Audrey can also share the content she researched directly through IG. The above functions can help the audience understand and improve the user experience.
Corporate brands have been considering digitalisation and e-commerce in the age of social media. However, many social platforms’ functions, nature, and audiences differ significantly, making it difficult to establish a corporate/personal brand. Audrey ran multiple social platforms and wrote articles for Medium. With over 100,000 Instagram followers, social media management appears to be within her grasp.
Audrey is the current CEO of the women’s clothing line. She is also in charge of her husband’s e-commerce cloud ERP system (invoicing and inventory system importer). At the same time, she provides studio rental for photography and live broadcast needs, as well as internal company training to instruct online celebrities.
Audrey advised young entrepreneurs to “constantly enrich yourself and be a slash youth.” She urged us not to act hastily if we didn’t know what to do. Although there have been some successes, there have also been many failures. You should gain more work experience before setting your goals and not put all of your eggs in one basket.
