Saffron Sharpe is a famous blogger from Singapore who is recognized for documenting her life on social media platforms such as Instagram and YouTube.
The fashion influencer who works full-time earns her money by creating sponsored content for various brands. She has collected more than 192,000 followers on Instagram and more than 41,000 subscribers on YouTube.
Her online personality is a brand unto itself; it is the total of more than a thousand colorful but not-too-perfect Instagram photos of herself in various outfits and candid, relatable confessions on YouTube. Her pictures on Instagram aren’t perfect, but they are vibrant, and her videos on YouTube are relatable.
When she was 15 years old, she signed up for an Instagram account and immediately began uploading pictures of herself and her friends. In addition, she started a blog in which she discussed her health and fitness routines, including her food.
Her notoriety increased over time, and by the time she was a sophomore in junior college, she already had thousands of followers on Instagram. In 2013, she was a finalist in The New Paper’s New Face modeling competition.
Saffron maintains a solid relationship with her audience while concentrating on producing high-quality material for her social media platforms. Her aesthetic is relaxed and laid back. Saffron is well-known for her video series #saffvlogs, in which she takes her audience along on her travels and shows them various aspects of her life. Her content creation focuses heavily on beauty and fashion, and she frequently collaborates with well-known businesses to help those firms reach younger audiences. These partnerships allow her to bridge the generational gap between her clients and their target consumers. In Saffron’s opinion, fashion and beauty should be understated, allowing the wearer’s personality to take center stage.
Unfiltered is a way of life for local fashion influencer and former recipient of The New Paper New Face award, Saffron Sharpe, and it goes over to the skillful use of dazzling highlighters and unusual cosmetic colors that she employs in her daily routine.
Saffron’s parents, a British-caucasian father and a Chinese mother brought her into the world in Hong Kong. It is unmistakable that her parents divorced when she was one and a half years old, despite the limited available information regarding her biological father. Since then, her mother, Serene Chiu, has been responsible for her upbringing. Sharpe witnessed her mother manage the household, and her own production company, travel for work, commit herself to a fitness routine, balance recreation, and organize dinner parties with family and friends during her formative years. Sharpe, in turn, inherited her mother’s tenacity for self-reliance and strictness. Sharpe has an extraordinary relationship with her mother. They do not shy away from discussing their personal life, including their challenges, the people in their lives, and the issues they face at work.
In June 2016, Saffron appeared in a promotional video for the web series Double Trouble, which Toggle produced. In the video, the camera team had sneakily filmed people walking down Orchard Road as Saffron made comments about how they were dressed in inappropriate ways. As a result of the uproar that Saffron’s statements caused among internet users, Toggle decided to take the video down and issue a formal apology. Saffron stated in a statement that she had experienced feelings of unease with the concept but ultimately decided to go ahead with the filming nevertheless. She also mentioned that she had been guided by Miss Ang, the creator of think giant Communications, on whom to remark and what to say. She stated that Saffron included this information in her previous statement. However, a representative of think significant Communications refuted Saffron’s claims, claiming that Toggle production had informed everyone involved in the shoot of the content beforehand and that they would not have continued filming if anyone had voiced their discomfort with the filming.
