Amy Roko is not here to be criticized. Since first appearing on Instagram in 2015, the Saudi Arabian native has amassed a sizable social media following. As she continues to debunk stereotypes about women from the GCC and the niqab, she has become a role model for many women. Ironically, her motivation for resisting niqabi stereotypes was precisely the same as the reason she carried it out. That was inspired by society’s initial hostility toward her. “I couldn’t fathom that simply being who I am would draw criticism. Being told what to do irritates me. Since I truly do what I want, I began demonstrating to others how I live my life to the fullest and according to my rules.”
It is safe to say that Roko, who prefers to use this pseudonym to conceal her identity, is a formidable force when it comes to entertaining her 1.4 million Instagram followers with comedic sketches that defy convention. Roko has been working in social media for five years and has been involved in significant campaigns with well-known companies like Levi’s, Destination KSA, Benefit Cosmetics, and others.
It’s clear the main way is up for this social media influencer. Amy was interviewed to talk about everything from her sudden growth on social media to common misconceptions about the niqab and burqa and what 2020 has been like for her under lockdown. Roko also revealed what power means to her and how it feels to live what she refers to as a “double life.”
When Amy joined Instagram, She quickly developed a large and devoted following. When She first started using social media, being a niqab was unusual. She can only recall that within the first two days, She gained approximately 100,000 followers and that each time she posted, those followers increased by approximately 10,000. It entails giving women the space, energy, and resources they need to pursue their goals. allowing women to do as they please refers to equality. It can be used in a variety of settings, but my definition is gender equality.
Amy now occasionally feels pressure. It is now less terrifying. She is more encouraged to embrace who is she when she is surrounded by the appropriate team and support system. The niqab is often portrayed in a negative light. There are two main myths associated with this: first, being extremely religious, and second, being extremely silly (also known as clownery). Amy just wants to demonstrate that you can still be funny while wearing a niqab and enjoying sports and fashion if those interest you. “Niqabis are just ordinary people who dress differently.” said Amy
In 2020, Amy had a good year thus far. Because she does most of her work on her phone, she thinks that’s the beauty of social media that she keeps creating and posting content. Her personal life is good because she now has more time to talk to the people she cares about most.
It would be wonderful to see ongoing efforts to achieve equality. There’s a ton of development inside the GCC towards this vision. For society’s members, a better outcome means more women in leadership positions.
