Zainab Alblushi was born in Scotland and received her education in Saudi Arabia, where she also earned a degree in Information Technology. She then made the decision to learn Korean and completed her graduation in South Korea, where she currently resides, in order to get closer to her Korean roots. She starts her day at 7 a.m. and plays with her two cats, Kiwi and Sangeo, for 10 minutes every day. After that, a bike ride to the gym, followed by another productive day at a nearby cafe or library. She asserts, “My energy and productivity are influenced by where I work.” Alblushi is captivated by the contrasting aesthetics of her two favorite places. She appreciates Seoul’s fast, high-tech, and easy-to-access lifestyle, while she finds balance on the tranquil Jeju Island in the south of the country, known for its unspoiled nature.
Alblushi takes her followers on a day-to-day journey through her life in Seoul through her vlogs, favoring a soothing aesthetic of neutral tones and a minimalist aura. The 30-year-old quit her job in information technology to become an influencer. Her candid approach captivates her 264,000 YouTube subscribers. Alblushi’s content, which focuses on fashion and beauty, is calm and inspiring because of her relaxed demeanor. “My methodology is fundamentally being me and showing my day-to-day routine,” she makes sense of. ” Observing how other people perceive me and my content is always fascinating. It helps me understand myself better.
Alblushi’s style is influenced by actors playing wealthy characters in Korean dramas and accents that her mother wore in the 1990s. She emphasizes comfort by avoiding layering and prefers to keep things simple with consistent colors and fabrics. Because of this, she likes dresses and co-ords that match, which are elevated by simple twists and folds. Cos. is a frequent stop for shopping. She describes her winter wardrobe dressing as wide cotton pants and a long-sleeve cardigan that she wears every day. She wears a pair of straightforward earrings, which are an essential part of her day-to-day look, to avoid tedious accessory selection. She reveals, “I have been wearing the same gold earrings since I was six.” Alblushi also keeps some of her mother’s long coats from the 1990s, which she likes to wear with long boots in the winter.
Alblushi has followed a strict skincare routine ever since she was a young girl, having recently been influenced by the South Korean half of her identity. She starts her day with a face wash, toner, eye cream, an under-eye patch, sunscreen, and a facial mist. She continues, “My nighttime routine is pretty much the same, but I use a sheet mask instead of sunscreen,” before teasing an upcoming skincare project that she has been developing.
Alblushi launched Eleure, an online fashion store that sells Korean style pieces for Saudi women, after developing herself as a social media influencer. Her steadiness is filled by her number one suggestion, “Never limit your objective by attempting to be reasonable,” she says. She looks into various facets of creativity, with her memories of her mother serving as a foundation. She started painting with her mother as a child and has always been fascinated by it. Looking back on the days when her mother used to make all of her dresses by hand, she also feels compelled to improve her sewing skills.
