While popular sites such as SnapChat, Facebook, Instagram, Twitter, and even your own website are great places to invest, YouTube remains the giant in the space, with individuals spending a billion hours each day watching videos on this platform.
Often referred to as the world’s “second largest search engine,” YouTube can help your content be found quickly and engaged with thoroughly – if you know a few tricks. Here are 5 effective ways you can grow your YouTube channel.
1. Commit to Posting to YouTube Multiple Times Per Week
Recent reports have shown that YouTube channels that post more than once a week are performing much better and getting more recommended views. If possible, post a video on YouTube three or more times per week, especially if you’re just starting out and trying to build an audience. Keeping a regular schedule with multiple posts per week can quickly raise your channel in the algorithm.
Creating a ton of content in the beginning on similar topics will help your channel perform well in the algorithm, and also create a library of content that will usher viewers from one video to another, boosting your watch time and giving them a reason to subscribe.
2. Develop a Sustainable Video Production Workflow
You might be making Oscar-worthy short films and videos, but if each video takes 6 months to produce, your videos aren’t going to grow your YouTube channel. Regular video uploads at familiar times are what bring people back for more.
Whatever kind of videos you want to make, choose content that you can develop and create on a regular basis and find ways to streamline your production workflow, whether it’s setting up a studio, creating an editing template, or hiring assistants or a production team. Keep refining your topics and production workflow until your process is a well-oiled machine.
3. Begin Each Video With an Interesting Hook
How you hook viewers depends on you and your content. If a video features a project of any kind, show the end result first. A stunning result makes people more interested to see how you achieved it. This approach is great for DIY and makeover videos. For instance, Cute Girls Hairstyles always begins by showing the end result before explaining how to create a hairstyle.
4. Keep Titles and Opening Credits Short
Attention spans are short. A long title or credit sequence at the beginning of a video can cause people to lose interest. Also, a long opener discourages binge watching because people don’t want to watch the same long sequence over and over.
Instead, make your opening title and credits short and punchy. Make the whole opener no longer than 5 seconds.
5. Add End Screens to Promote Your Videos, Channel, or Website
End screens are interactive graphics that link to another video, playlist, channel, or web page, or prompt someone to subscribe to your channel. As the feature name suggests, you can add end screens only in the last 20 seconds of your video, so you have to plan where the end screens will appear.
