Starting a blog is easy. Keeping it going and getting it popular is the real challenge. The problem is that even with great blog content, your blog doesn’t automatically become popular.
Let’s take a look at some strategies you can adopt today to make your blog more popular.
1. Customize Your Blog Design
Well without a doubt, design matters. It is very important and that is exactly why it has been listed first. Every blog should have a unique design. People are attracted to something that is unique and interesting.
When a person visits your blog, the design gives them the first impression and this determines the amount of time they spend browsing your blog
2. Optimize Your Blog For Mobile
Around half of all web searches are now done from mobile devices, and that’s on the increase. If your website doesn’t work as well on mobile, scales badly, or takes too long to load over a limited speed 3G connection, you’re losing out on potential visitors.
3. Use Google’s Search Console
Previously known as Webmaster’s Tools, the Google Search Console is a free service offered by Google to give you direct feedback on things like:
- How your site is performing in the search results (the number of times it’s shown to a search user vs how many times it has been clicked upon, etc).
- Indexability, such as inaccessible pages or broken sitemaps and any technical issues that Google is experiencing.
- 404 or other server errors that are appearing.
- Mobile compatibility.
4. Add Your Blog to Blog Communities
Blog communities are really popular for blogs. Other bloggers and web enthusiasts are constantly checking out these communities for networking and information. There are many communities you can submit your blog to but it’s better to stick with the ones which are popular and have a decent Google PR (PageRank).
5. Write Tutorials and Pillar Articles
Now think about this, if you write an article about what happened on a certain day, the content is meant only for that day and with time it gets old. But, if you write a How-to Article or a tutorial that solves a problem, it stays there forever.
Let me explain. If you write something about “How to get rid of twitter spam or How to get loyal readers to your blog”, you know that you can use these tutorials whenever you want and they won’t get old because the same method would apply all the time. Lots of people will share it and bookmark it for future reference.
6. Give Something to Download for Free
Everyone loves free stuff, don’t you? A good way to gain readership and make your blog popular is to give free stuff to the public. It can be almost anything; an eBook, a wordpress theme, some popular tools or even free online class. Based on the experience from your other blogs, people love free things especially when they are premium and valuable.
7. Create A Facebook Page To Promote Your Blog
Facebook pages are rising in popularity. Check your account right now and have a look at the number of invitations you’ve received to join a page. Aren’t there a lot of invitations?
Create a facebook page for your blog right now and start sharing it with other millions of facebook users.
When requesting to join your page, make sure you don’t spam because it can be really irritating. You can also set up your blog’s RSS Feed on the Page itself so that people can check out your posts without even visiting your blog.
8. Get a Twitter Account and Tweet your Posts
By now, most of the bloggers have a twitter account. Forget bloggers, pretty much everyone has a twitter account today, and they use it to broadcast what they eat, when they sleep etc. There is no problem in doing that but to make it a little more productive, how about tweeting your blog posts to your followers instead.
People follow you because they are interested in sharing things with you. When you tweet, they are most likely willing to check it out.
