I”n a gentle way, you can shake the world.”— Mahatma Gandhi
Social media with its originally defined purpose to connect with family, friends and society seems to be utilized these days, to share one’s interest and personal life.
If you have access to a large audience on social media and appear credible there, you can be a social media influencer. Being in a celebrity status on social media, the work can get monetized and brand collaborations can get you more money. Fame and fortune via social media often attracts youngsters. If it gets you paid, then it’s definitely a ‘Hakuna-Matata deal!’
Most of the social media consumers probably wish to become an influencer some day. A press release from Global Newswire released in 2020, shows that 67% of the social media users desire to be influencers and get paid off. Just as kids used to wish to become a doctor or engineer, mostly the zoomers wish to be a social media influencer. Primarily the mentions by influencers and their collabs are a part of the trending influencer marketing. Social Media Influencers promote the collaborated brands to their follower audience which in turn is seen by brands as an effective method and encourages it.
Instant fame gained through social media makes one the equivalent of a celebrity. There are millions following the social media stars on Instagram, YouTube and Facebook. People loving this popularity, can often opt for this as a career. Getting fair pay, above what content done on social media is another added attraction. Brands are always ready to pay and promote their products online. And according to surveys, people purchase the products given a guarantee by their much loved influencer. This is also understood by today’s audience which boosts the interest on being an influencer on a public platform. Also, being an influencer is never a nine-to-five job with a boss above. It gives ample freedom to work on what simple content they love. Lifestyle influencers sharing their personal life on media again motivates a few that the job is quite easy- just sharing life. Individuals can have the space to share their independent views. Such a possibility only in this kind of a career makes people dream of it.
The pandemic has made social media influencers spring up like mushrooms, becoming content creators. It often happens to be a “serious hobby” for some. In a nutshell, social media influence could be a proper successful career for some, but it is not everyone’s choice. Looking in depth, it is not about just sharing what one likes and shutout for brands, but marketing. Anyhow the social media influencing market keeps growing day by day.
