Influencers are arguably some of the most compelling and possibly divisive public figures of the digital age. They provide sufficient cross-platform content to keep us glued to our screens, review the hottest products, and provide an endless supply of outfit inspiration. Jasmine Fares, a Canadian-Muslim influencer, has perfected this recipe. The 26-year-old content creator is someone to watch because she runs her own modest fashion brand, FARES, in addition to managing a shared TikTok account with her husband Dawood, that has 778,400 followers. Jasmine began her career on social media at a time when there were few Muslim influencers among the sea of style and beauty gurus who were gaining followers online. She started out on Instagram but quickly spread to other platforms, posting frequently on YouTube and now TikTok.
Jasmine has always enjoyed drawing and being in that creative environment. When she got to college, the parents’ pressure started, so she had to put it on hold and do something more “realistic.” She needed a creative outlet once she had completed all the boring activities. At that time, social media took off, and everyone got accounts on Instagram and YouTube. So Jasmine took the opportunity and joined in and posted a picture of herself wearing a modest dress. That picture went viral, and she was working full-time on Instagram and YouTube by the time she graduated. That was also when She met her husband Dawood, and they started making couple’s content. Her brand started in 2021, but She started thinking about it all in 2020 when the pandemic started. It was certainly bound to happen.
She has been doing content creation for about six years, and when She first started, there were only a few big names in the game, like Dina Tokio, With Love Leena, and Yaz the Spaz. These were the original social media girls.
What it’s really like to be in the public eye on social media, Jasmine thinks, is often underestimated. “There are unquestionably a lot of socialites, actors, and celebrities, but those people don’t get to hear what others have to say about them because they are so much higher up and no one is interacting with them. But when you’re a creator on these popular social media platforms, you can see what others think of you and say about you. It is possible for people to be very cruel, competitive, and impolite. However, you must accept that everyone will have an opinion. It is only necessary to eliminate it for your own mental health.” Said Jasmine
Many low-cost fashion brands offer items that look very expensive. They have lovely evening gowns and Eid-appropriate dresses, but Jasmine believes the modest fashion industry lacks the typical designs of H&M and Zara that are tailored to a Muslim or modest dresser. Jasmine had a hard time finding casual clothing that also met her modest requirements that is when she knew she needed to make a brand that tackled the issue she looked for such a long time. She wanted to create a brand that would be your go-to for essential basics, clothing with minimal design, and timeless wardrobe staples.
The asymmetric blazer that she actually designed in high school is probably the item that holds the most significance for her. She always manifested that If she ever had a brand, that would be a piece she would want to release, and she was sure of it. It was one of the coolest things to ever happen for her to be able to bring that original design to life because it was something she had always imagined. It was a truly pivotal moment.
