Actress, model, and social media influencer Joanna Lim is perhaps best recognised for her role as a core piece of Night Owl Cinematics’s production team. Since 2014, she has made frequent appearances on the YouTube channel Ryan Sylvia runs.
She is one of the most successful celebrities born in a city in Singapore, and she has made a name for herself internationally. She is one of the wealthiest YouTube stars and the most influential person in Singapore regarding beauty.
Since Joanna’s family is a significant source of inspiration for her, it only makes logical that her “other” family, the members of the Night Owl Cinematics cast and crew, would be a source of inspiration for her. Before beginning her career with NOC three years ago, Joanna worked in various other industries, including retail, business, and insurance. During this time, she learned that she does not enjoy working office jobs because she despises wearing formal attire and cannot function in the morning. The most important thing she has realised as a result of that experience is that she does not want to go back to working for a boss who does not value her contributions. In stepped NOC, along with Ryan and Sylvia, who contacted her about doing a shoot over e-mail one day.
Joanna is a concept-driven creative thinker who believes in the ability of insights and various mediums to tell an engaging story. After spending the previous seven years immersed in digital and print media, she decided to enter the world of advertising, which she viewed as a vast playground with infinite potential outcomes.
Joanna uploads videos to her channel on YouTube. She creates videos that focus on fashion, beauty, and lifestyle! She may occasionally upload videos of other genres, but generally speaking, her channel is a mishmash of various content types.
The majority of the pictures on Joanna Lim’s Instagram account are of her being photographed for portraits, modelling, and advertisements. In today’s world of social media, there is a widespread misconception that anyone who is physically attractive and has a good figure can become a model. However, this was not the case for Joanna Lim. Joanna put in a lot of effort to earn the position and privileges that she currently has. Despite this, Joanna Lim devotes much of her time to caring for herself. Because, at this point, she has thousands of people following her on various social media platforms. The importance of her appearances to her business cannot be overstated.
27-year-old Joanna Lim, Sunday Peach owner and Night Owl Cinematics talent (NOC). A dreamer but an optimist. Sister and daughter Joanna comes from a four-person family, with an older sister who is both a motivator and a confidante.
In November 2016, Joanna launched the Sunday Peach, a fashion brand inspired by Korean street culture, taking the first step toward realising one of her biggest dreams. One of the entrepreneur’s other goals is to support her sister’s dreams. Joanna’s sister works as a barista and enjoys her job. However, baristas work long hours and are not well compensated, so it’s not surprising that their parents are not very supportive of their older sister’s passion.
Overall, Joanna’s main motivations stem from a strong desire to realise not only her own but also her sister’s dreams. She understands the value of hard work in achieving success and applies life lessons she’s learned as she’s grown. Despite having “the life” that many people desire, running their own business, and being well-known, she remains grounded. Joanna Lim, Sunday Peach owner, and Night Owl Cinematics talent.
