Louise Nichols, who has been editor-in-chief of Harper’s Bazaar Arabia since July 2009, is a fashion icon and expert. From October 2005 to June 2009, Nichols was also the editor of Grazia Middle East. Her abilities as a fashion industry trend-setter and knowledge of the fashion industry as editor-in-chief inspire many women. Bazaar Arabia focuses on the luxury market and provides insider information. It covers everything trendy, from what’s new to what’s next.
From July 2009 to November 2018, Louise was in charge of Harper’s Bazaar Arabia. During that time, she made headlines around the world with cover stories that were featured in the NY Post, Teen Vogue, The Hollywood Reporter, and Entertainment and The Sun, Daily Mail, and Daily Telegraph in the United Kingdom. Louise has secured exclusives with photographers like Mariano Vivanco, Alexi Lubomirski, and Ellen von Unwerth, ranging from Hollywood royalty to Middle Eastern royalty. This has earned Harper’s Bazaar Arabia, the Middle East’s most popular luxury fashion magazine, global recognition. Highlights include securing Queen Rania of Jordan’s first magazine photo shoot following the Arab Spring and Kim Kardashian-West’s widely reported declaration that her four-year-old daughter would make a better US President than Trump.
Louise has used her close ties to the luxury brands and consumers of the region to pursue a freelance career as a presenter, host, and consultant for fashion industry ever since she left Harper’s Bazaar toward the end of 2018. Along with BBC journalist Andrew Neil, Louise hosted the inaugural London Achievement Awards for Arabian Business magazine in 2019. She has also hosted panels and interviews with president Alison Loehnis, jeweler Maria Tash, aesthetic expert Dr. Barbara Sturm, and other clients, including Swarovski, Retail Leaders Circle, Enterprise Transformation Summit & Awards, and Marriott Luxury hotels. She has also served as compère for Dubai’s Arab Luxury World conference.
Louise completed a postgraduate diploma in magazine journalism at Cardiff University’s School of Journalism, Media, and Culture after studying English, politics, and philosophy at Durham University in the United Kingdom. Before moving to the UAE in 2005, she began her career in journalism at the trade publication Drapers, which covered the fashion industry.
When Louise Nichol moved to Dubai, she fell in love with the city, and Due to her love to Dubai she has visited so many places and recommended them to her people in a couple of interviews. “Wherever you look, Dubai will fire your imagination; that’s what I love most about living here. Whether it’s the futuristic promise of the skyline or the calming cadence of the desert or the pulse of life in the old trading areas, Dubai will take you out of yourself and open your eyes to the world.” said Louise.
Louise has been featured in publications like NET-A-PORTER and The Coveteur in addition to writing for Business of Fashion. Along with Saudi actress Aseel, Egyptian star Tara Emad, Tunisian actress Dorra Zarrouk, and Lebanese actress Nadine Nassib Njeim, she participated in BVLGARI’s regional campaign in support of its partnership with Save the Children in 2019. Louise has been featured in an international advertising campaign for luxury hotel group Jumeirah. She also wrote the foreword for a book that celebrates the 10th anniversary of Mall of the Emirates and was published by Assouline.
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