People today skim through webpages but don’t read them because they are less patient and more mobile. People pause and focus when watching a video. Video sticks in your mind and encourages emotional engagement. No paragraph you could write could compare to how well it establishes trust. Individuals feel more confident working with you when they can see and hear from actual clients — people just like them — about their experiences. They can envision what it would be like to have you at their event once they see you in action. When they see you posing people, they can tell that you are skilled and competent. Video can provide answers to queries that viewers might not even be aware they have, boosting their faith in you. So where do you even begin? To produce a quality video, all you need is adequate lighting, a steady camera, and good audio. It’s not necessary for you to employ a videographer.
It’s simple to record a video for yourself. There is no danger. You can re-shoot it if you make a mistake. A mediocre video is preferable to none at all. Many people hesitate to begin because the idea of editing videos terrifies them. To create brief films for your website, the reality is that you only need to be familiar with approximately 10% of any editing program. This 10% is very learn-able and less overwhelming than you think. You don’t need expensive software. iMovie and Davinci Resolve (for PC users) have everything that you need, and YouTube is a great resource for learning. Speaking of YouTube, Michael’s YouTube channel actually has a video that will help you shoot your own promo video. Michael also has a boudoir video course that breaks creating your first professional video. First, he’ll show you which gear is best. Second, you’ll learn to shoot stable, clean footage. Third, he gives you a mobile shot list that makes sure you never miss a key shot.
The ability to stay in touch with potential customers who may not be ready to make a reservation but are curious about what Michael does is one of the benefits of email marketing for Michael. Building your email list by giving people something worthwhile in exchange for their email address is a good strategy. For those who join his mailing list, Michael has created a guide that includes 25 suggestions for boudoir attire. In order to stay current and ensure that people remember him after receiving the guide, he sends them roughly one email per month. The emails typically include a video with a client testimonial, a peek into a session behind the scenes, or before and after photos.
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