Makeup maven Kanika Ahuja has an exceptional style with a blog that is considered highly influential in the beauty niche. She also has an admirable business sense which has additionally empowered her to grow her venture that fuses all the beauty elements together to create looks that are absolutely mind-boggling.
Makeup might be her first love, but her love for travelling is a close second. The wanderess started her own travel agency in 2017 and ran it successfully for a year before committing fully to blogging. She never wanted to let go of her passion and therefore, decided to build her life around it. She completed her certification in beauty makeup from Make-up Designory, New York City and that became a turning point in her career.
When she came back to India, she had to face numerous implausible stereotypes against makeup and beauty. Kanika noticed a lack of respect for this industry, makeup artists as well as for creativity in general. People often look down upon beauty bloggers and makeup artists and assume that all they do is trim hair or pluck eyebrows. However, she decided to push beauty boundaries and rewrite the traditional script of who gets to wear, create and consume beauty.
She started her Instagram page (https://www.instagram.com/kanika_ahujaa/) as a means to create awareness and has been an inspirational promoter of the avant-garde. She loves experimental ideas and artsy methods and believes that makeup can be anything from natural or basic to absolutely crazy. She wants to break the long-standing trend in India of makeup being just about layers upon layers of foundation and help people understand how it is a very special form of self-expression.
Kanika always provides her clients with a plethora of services that will enhance their natural features to make them look perfect for the ceremonies with the right amount of trend infused in traditions. She also spoke about a very weird incidence while doing a bridal make-up look last year. The bride’s grandmother came in and casually asked Kanika about the look. She suggested Kanika to apply more products on the bride’s face because no foundation was visible. To be honest, it is not even the grandmother’s fault. It is just immensely saddening that most people have such limited knowledge and understanding of something as infinite as beauty.
Kanika always maintains editorial objectivity despite the influx of brand briefs. She is known for always keeping her personal touch intact even with brand proposition in focus. She does admit that the influx of brands can be overwhelming sometimes but as a content creator, she cannot compromise on transparency and honesty with her audience. With time, she has learnt to say ‘no’ to certain brands and maintains long term relationships with brands that reflect her tastes, values and ethics.
