Interact with the top Filipino Instagram influencers to enter the Philippine market with a boom! According to AJ Marketing, Instagram is the third-most popular app in this country, and 51.4% of social media users follow influencers and experts on their profiles. Filipino Instagram users follow famous people and content producers to get ideas for their feeds, looks, and lifestyles or to stay up to speed with the lives of the icons. In turn, the influencers interact with their fans, creating a community based on trust and fan devotion. Because of this, Instagram influencers are effective swayers of consumer opinion.
Instagram is the ideal platform for marketing and advertising, according to AJ Marketing’s research of the platform’s viewership figures for Instagram ads. More than 18.65 million Filipinos can view a single advertisement on the site using the app. Can you imagine the engagement and viewership if the influencers uploaded the brand placement? Gaming, tech, cuisine, travel, luxury, and sports firms can all use Instagram influencer marketing, so it’s not only for the fashion industry.
We’ve selected the top Filipino influencers for this list who offer their followers high-quality content and top-notch product recommendations based on AJ’s Marketing study.
Viy Cortez
Viy Cortez is a well-known TikToker and YouTuber who has amassed sizable followers. She became famous after getting hitched to YouTube star Cong Velasquez. Her Instagram page is jam-packed with live updates and product recommendations for beauty and leisure. Her kid, Kidlat, who is directly translated as “lighting,” was just born.
Brands in various sectors, including baby, cosmetic, health, and many more, are interested in Viy. Additionally, Viy launched her own cosmetics brand, Viyline Cosmetics.
Chesca Kramer
Filipino-Spanish actress and model Chesca Kramer is currently concentrating on her family and expanding her social media profile. She wed Doug Kramer, a professional Filipino basketball player, giving their family the well-known moniker #TeamKramer.
Updates on their family’s activities flood her account. Brands in the food, health, hygiene, and childcare industries have long focused on the entire family.
Erwan Heussaff
Blogger and influencer Erwan Heussaff, who runs the popular food and lifestyle website “The Fat Kid Inside,” is well-known among Filipinos for his marriage to famous Filipina actress Anne Curtis Smith. He also owns dozens of restaurants around the world.
His feed is full of cooking tutorial videos and scrumptious photographs, mainly sponsored branded content that could assist Filipino families in leading healthier lifestyles.
Camille Trinidad
The YouTuber Camille Trinidad is well-known for being a member of the couple “JaMill.” Camille and Jayzam are most known on YouTube for their amusing, practical jokes and daily life vlogs. Camille frequently shares stunning selfies, bikini images, and new fashion finds on Instagram. She gives her followers advice on various skincare and cosmetic items.
Ranz Kyle
Ranz Kyle is the brother of famous TikTok influencer Niana Guerrero. They are both members of the YouTube-primarily successful dancing duet “Ranz and Niana.” Ranz updates his Instagram account with trip pictures, unique choreographies, dance covers, and personal updates. When he uploads a new YouTube vlog to his channel, he also notifies his Instagram followers.
Donnalyn Bartolome
A social media sensation from the Philippines, Donnalyn Bartolome, has been active online since she was a teenager. She maintained her sizable fan base and has since branched out onto numerous social media sites, including Facebook, TikTok, Instagram, and YouTube.
She enjoys sharing updates about her life, brand recommendations, stylish finds, and beauty purchases.
Heart Evangelista
A Filipino actress, artist, entrepreneur, and socialite by Heart Evangelista. She has amassed sizable fan bases on Instagram, YouTube, and TikTok as a result of showing Filipinos glimpses of a lavish lifestyle that anyone can aspire to. Heart is one of the few Filipinos who attend Paris Fashion Week regularly.
Heart has been at the vanguard of high-end marketing labels like Chanel, Louis Vuitton, Dior, and Gucci in the Philippines. She has also collaborated with less expensive companies like Zalora and Ponds.
Nadine Lustre
Filipino actress and singer Nadine Lustre gained notoriety by taking on several leading roles in motion pictures and television shows. She is now a gorgeous style symbol for Gen Z and millennial Filipinas, who lead the way in body positivity and self-love. She is a proud Filipina of morena (brown skin).
Her Instagram is jam-packed with brand partnerships, OOTDs, and motivational beauty looks.
Pia Wurtzbach
A Filipino model and beauty queen named Pia Wurtzbach is well-known for winning the 2015 Miss Universe title. Her offline and online careers flourished after she won the most splendid international pageant. Her Instagram feed is jam-packed with gorgeous images, stylish clothing, and fascinating life updates. She has previously collaborated with various domestic and foreign firms, showcasing their goods in her material.
Kathryn Bernardo
In the Philippines, Kathryn Bernardo is still reigning supreme when it comes to corporate partnerships and endorsements. She is the most well-known female celebrity among young, teenage, and middle-aged audiences. The people adored her because of her chocolate skin and Filipina features.
We hope this list has given you a general idea of what to anticipate and who to contact for your upcoming social media initiatives. Join us on Creatorshala now!
