Top 10 famous Instagram influencers – 2022

 Who is an Influencer?

An influencer is someone (or a brand) with a tangible reach or following in a particular niche and has the power to influence the buying decisions of a large group of people. This basically means someone who is on social media, has a big fan following and if they are influencing the buying decisions of their fans then they will be called influencers.

How do Influencers Influence?

The influencers have an impact on their fan’s buying decisions by reviewing the products which are meant to be purchased by the targeted audience, since the fans usually have trust in these influencers, they develop trust towards that product and so they prefer purchasing those products.

Some of The Most Popular Instagram influencers worldwide.

1. Cristiano Ronaldo – 481 million (He is one of the most popular football players worldwide, and has the highest number of followers on Instagram worldwide, as an individual. He collaborates with many popular brands and promotes their product, products by companies such as Nike, Herbal life, etc are frequently endorsed by him.
2. Ariana Grande – 331 million (She is an American pop singer and actress, frequently making it to the billboard list of songs and albums because of her huge fan following. She has the second largest number of Instagram followers. She can be seen endorsing brands such as Givenchy, Reebok, Guess, MAC, Starbucks, etc.)
3. Dwayne Johnson aka. The Rock – 337 million (He is a popular American actor, immensely popular among his child audience through movies such as Jumanji and Moana, etc. He also plays one of the most significant characters in The Fast and Furious Franchise. He has 3^rd largest fan following on Instagram and frequently promotes products by Ford, Apple, NASCAR, etc.)
4. Selena Gomez – 346 million (She is also a popular American singer and Actress, the last decade is considered the peak of her singing career although she still surprises her fans with unexpected albums and songs. She has worked in movies such as Spring Breakers and Princess Protection Program. She is 4^th most popular person on Instagram promoting brands such as Pantene, Adidas, Louis Vuitton, etc.)
5. Kylie Jenner – 369 million (A businesswoman who started her entrepreneurship with her popular cosmetics brand “Kylie Cosmetics”, and she frequently promotes her brand through social media. She is also an actress and has the 5^th largest fan following on Instagram. She also endorses brands such as PUMA, Skims, Adidas, Calvin Klein, etc.
6. Kim Kardashian – 330 million (She is an American celebrity, popularly known as a reality television star, a popular face due to her associations with one of the most popular families in the United States. She is the epitome of what an influencer is as She became a Billionaire from her endorsement deals and investments. She endorses brands such as QuickTrim, TRIA Hair Removal, $25 Lollipops, etc.
7. Neymar Jr. – 178 million (He is counted amongst one of the most famous Brazilian footballers. Currently the most popular one on the National football team. He has played for popular football franchises such as Barcelona F.C and Paris Saint Germain. He endorses brands like Nike, Puma, etc.
8. Justin Bieber – 258 million (You already might know him. Justin Bieber emerged as a child artist and got immensely popular after his debut song Baby charting on Billboards. It got globally popular and he soon became a worldwide famous teen celebrity. He endorses brands such as Proactiv, Adidas Calvin Klein, and Schmidt’s Naturals.
9. Taylor swift – 224 million (She is a popular American singer and a multiple times Grammy award winner. Her popular songs such as “Love Story” got globally popular and she soon became the favourite celebrity of many people around the globe, mesmerising everyone with her prettiness. She endorses brands such as Apple, Elizabeth Arden, Keds, CoverGirl, etc.
10. Kendall Jenner – 257 million (Kendall Jenner is a supermodel and a reality TV star. She is popular from her family’s show “Keeping Up with The Kardashians”. Being tall and pretty she rules the hearts of boys around the globe and has a great influence on girl fans as well, who follow her beauty secrets religiously. She endorses brands such as Pepsi, Adidas, Longchamp, Estee Lauder, Kylie Cosmetics, etc .