Santoshi Shetty is the founder of The Styledge, and she is a fashion-lifestyle influencer. An architect, she is building her career on social media by spreading positive vibes to a huge audience.
Santoshi had fashion as a passion and it started off on social media. A self-obsessed architecture student, she participated in many fashion contests and related areas. A lot of brands approached her, noticing her social media following wherein she creates fashion content. Santoshi started on YouTube and understood that it is not her real space and shifted to blogging. She could also manage her studies along with building the blog empire. A production company approached her for a job and she happily accepted and proceeded with it.
The videos posted on her channel are from seven years ago. She shares a number of fashion ideas there. Multiple ways of wearing denim, was a hit tutorial on the channel. On the other hand, she had also shared content regarding ethnic outfits for Diwali. Season essentials and must-have combos are also featured. All that content relates to normal, regular outfits which are quite affordable too. This made the videos reach a number of people. Her blog is a platform brimming with a variety of content posted within long intervals. She not only covers fashion, but also beauty, lifestyle and travel content.
Many other influencers like Padmavati Iyyer and Kritti Dave have featured Santoshi in their videos. People trying her Clothing line also posts content where she becomes a part of it. Leaders of the fashion business, Shoppers Stop and Myntra had made collaborations with her, on a retro look and party and latest outfits respectively. Spoil too launched an exclusive collection of theirs with her.
The Instagram profile of Santoshi Shetty described herself as a cheesy slice at once. This refers to a tattoo on her of sliced cheese with wings, which stands for her love of food and travel. With a changed description, he now has 5 different tattoos. Along with being an architect, blogger and influencer; she is also a professional Zumba trainer. Santoshi also does Yoga workshops and her mother is a power yoga trainer too. Gardens of Santi is one of her initiatives meant for yoga and fitness including Ashtanga, breath work and Chakra dance. EnPointe is her online shop, where her picks are available for purchase. The outfits are mostly casual and comfortable, owing to specific times. A few accessories are also available. This versatile lady has many followers and is mostly famous for her tribal and folk look.
Santoshi Shetty was highly criticized for her positive content spread. It was seen as toxic and often questioned, ” how someone can remain positive all the time while life is a balance of everything.” Santoshi was trolled very much with regard to ‘fake positivity.’ She stands strong amidst all this, stating the mantra “fake it to make it” as in her words while receiving the OSM Influencer of the Year Award, four years ago.
During the time of the death of Sushanth Singh Rajput, saw therapists coming up with positivity and depression therapy. Santoshi Shetty started Flying Cheese, where she declared to offer therapy sessions for 1500 rupees. Her paid therapy initiative was said to help people who have mental struggles by giving them therapy sessions on her own. This was just like Santoshi being a quack and getting bashed all over social media. The time period had covid cases rising up and Sushanth’s death case was getting figured out with multiple interpretations. Both of these fueled the controversy. Many mental health experts reacted to healers popping up in such a manner.
Santoshi removed her post after these reactions and later gave an apology. She justified that the intention was to build a community to grow together spiritually. Her apology also said that the blogger was not trying to degrade or replace professionally trained therapists. The controversy in fact gave her a hype by negative publicity. Much criticism has been faced by her for her skin colour too.
She has worked for IBFW 2015 as a model and got featured for Grazia, a leading fashion magazine’s cover photo. Santoshi was also honoured to be the Cosmopolitan Blogger and Elle Blogger of 2016. The Palladium Spotlight Fashion Blogger of the Year 2017 was also another achievement. Her pictures posted on Instagram portrays her unique style and fashion sense and her travelling to many countries. Filled with mostly overwhelming comments usually, she continues to successfully engage all of her 172K followers.
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