Alfie Deyes is a well-known youth celebrity with three bestselling books to his name and 10 million subscribers over three YouTube channels. He launched his YouTube channel in 2009, where he posts videos of himself performing various activities. Later, he launched two other YouTube channels. In contrast to the 5.4 million subscribers on his main YouTube channel, he has 3.5 million Twitter followers and roughly 4 million Instagram followers.
The Pointless Book, The Pointless Book 2, and The Scrapbook of My Life are three activity books he has also written. The books have accompanying apps that encourage readers to participate in various activities. Alfie established a number of world records as a member of the YouTube channel “Guinness World Records OMG!” These include “Most party poppers popped in 30 seconds” and “Most bangles put on by a team of two in 30 seconds.” In December 2013, Yahoo! News listed him as one of “12 Web-savvy entrepreneurs to watch.” For its “Generation YouTube” section, the Company magazine put this YouTube sensation on its cover in January 2014. In 2015, he was included in Debrett’s list of the 500 most influential persons in Britain.
He initially became the YouTube phenomenon he is today as part of a covert experiment using his home camera to upload a casual film about passing a dull rainy day. He was inspired by other vloggers he saw online to transform his own hobby of recording videos while playing with friends into a passion and ultimately a career. To his astonishment, he quickly began to gain notoriety, and the number of his subscribers grew gradually. He began his online presence with his YouTube channel when he was only 15 years old, and today he has a massive following across many social media sites. His most popular YouTube collaboration, “Ariana Grande Does My Makeup,” features a number of well-known YouTubers.
When 8,000 people queue up for several hours to see an author sign his books, it begs the question, “What makes him special?” Alfie Deyes was obviously unique before he was an author because of his video vlogging. But before that, he was really just a young British boy. The issue with vlogging is that it is a video journal of one’s life that is indefinitely documented online. It gives us a look at someone else’s life who is just as vulnerable as we are. Additionally, it forges a direct link between the author and the reader.
By no means is the life of an internet celebrity simple. Alfie works five days a week and has Saturdays off for a half-day. Every part of his life is continuously being captured in the 13 videos he uploads each week. He wants to avoid disappointing his fans, who have come to know when to look for new videos from him, therefore he plans to continue posting videos consistently. However, the Alfie Deyes brand extends beyond his books and YouTube channels.
He recently launched a new line of apparel, including iPhone cases, sweatshirts, T-shirts, and hats. He participated in the Band Aid 30 charitable initiative and was a featured artist on the song “Do They Know It’s Christmas” from 2014.
Alfie’s appeal can be explained by his straightforwardness and common sense, yet some of his female admirers could have a soft spot for him because he calls himself a feminist. Alfie always takes sure to leave extra time in his schedule when he goes out, despite the fact that he is a celebrity, so that he can spend time interacting with his admirers and getting pictures with them.
