Why should brand target micro influencers

I’m sure “influencer” is no new term to you, especially if you’re in digital marketing, but the term micro-influencer might be. Micro-influencer marketing is taking off and beginning to be just as if not more successful than celebrity influencer campaigns and advertising. Why is that? Well, people are more willing to trust the opinions of people they know and look up to; those they feel will give an honest opinion, not just rave because they were paid. So, What Exactly is a Micro-influencer? Micro-influencers are individuals that have between 1,000 to 1,000,000 followers/audience members and are considered experts in their respective niche. They could be a food blogger, traveler, a local fashionista, or a fitness guru - just to name a few. These smaller, more focused niche experts connect on a deeper level with their audiences and generate greater engagement In fact, influencers with 1,000 followers generated 85% higher engagement than those having 100,000 followers, and as the number of followers increases the engagement tends to decrease. Staying within that 1,000 to 100,000 followers proves to be the sweet spot. It just makes sense -- a smaller audience means much more hands-on, personal interaction and we all know that’s marketing gold these days. Leveraging micro-influencers who are followed by your target audience not only puts your service or product in front of the right people but slaps on a glossy coating of social proof. Higher Engagement Rates As we mentioned, engagement with users from micro-influencers is a huge benefit to working with them.