Why Should You Do Influencer Marketing?

One of the biggest reasons for doing influencer marketing is that it’s drastically different from traditional methods of marketing. The major difference is that the brand isn’t tooting its own horn. Instead, a third-party is promoting it, and that doesn’t come across as being outrightly promotional. Hence, influencer marketing is word-of mouth marketing at scale in the digital world. Additionally, influencer marketing is great if you want to reach younger audiences. The younger generation does not watch TV or read print magazines anymore. They use social media and spend most of their time on their mobile phones. Influencer marketing allows you to make your brand a part of the conversations that are happening online. It’s also more authentic and effective than ads. What’s more? The followers of influencers trust them and their recommendations. This makes them very likely to start trusting your brand. Many of them might become your leads, and some of them may even end up purchasing from you. This is perhaps the reason why 84% of marketers in the previously-cited Social Public study say that influencer marketing is effective or very effective. Last but not least: content is king. You are for sure well-aware that you need a ton of fresh content. Content on your website, blog, and social channels. You can either produce it yourself (which often results in rather static product pictures), or you can leverage people who are content creators themselves: influencers. When done correctly, influencer marketing can scale up your content marketing activities and results in a constant flow of fresh, social media and mobile-optimized content for all your channels.