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How is an Influencer Different From a Brand Ambassador?
Although influencers and brand ambassadors both partner with your brand to promote it, brand ambassador partnerships tend to be longer. Influencer marketing campaigns can be short-term ones and may be one-off campaigns too. However, brand ambassadors are more integrated into the brand’s marketing strategy, and they might even become the face of the brand. As a result, the way they are compensated varies, as well. While influencers may be paid a fixed fee for a particular campaign, brand ambassadors might get paid on a retainer basis. Many brands pay brand ambassadors a specific commission for every sale that they drive as well. For instance, Pura Vida has a brand ambassador program where the brand ambassadors are given a 10% commission for every sale that they drive.
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